Our studio

A floral atelier in London & Somerset.

Virelle is a small studio making flowers for weddings, events and spaces. We design every project as a composition: one palette, one idea, made by the same hands from the first sketch to the last stem.

A florist’s table with stems, shears, ribbon and a notebook

Replace with a portrait of your founder

Founder

Inès Carrow, florist & founder

Inès trained in fine art before she ever picked up a pair of floristry shears, and it shows in how she works: she thinks in colour, light and negative space first, and flowers second.

After years designing installations for other studios, she founded Virelle with a simple idea — to make fewer, better things. Today the atelier takes on a limited number of weddings and commissions each season, so every project gets her full attention.

— Inès

Our muse

Four centuries of flowers

The Dutch flower painters taught us to compose: impossible seasons in one vase, light falling from one side, every stem placed for a reason. Scroll the gallery.

Jan Davidsz. de Heem, Still life with flowers in a glass vase, 1650–83

Still life with flowers on a marble tabletop, 1716

Jan Davidsz de Heem, Vase of Flowers, c. 1660

Jan van Huysum, Flowers in an Urn, c. 1720–22

Van Huysum family, A Delft Vase with Flowers

Follower of Jan van Huysum, Vase of Flowers

What we believe

Composition first

Form, colour and space before quantity. A single sculptural stem can hold a room better than a hundred.

The season decides

We design around what is at its best that month, much of it grown in our own cutting garden.

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Made to be remembered

We want guests to talk about the flowers years later, and for nothing to end up in landfill the morning after.

Creative process

From first call to final stem

Every project follows the same four steps, whether it is a single bouquet or a room-filling installation.

01

Conversation

A call or studio visit to talk about the day, the venue and the feeling you are after.

02

Proposal & palette

A design proposal with a three-colour palette, key varieties, sketches and a clear quote.

03

Making

Flowers are sourced, conditioned and built in our London studio in the days before.

04

Installation

We install on site, stay until the moment arrives, then clear, compost and rehome.

Buckets of carnations and roses at a flower market

Sustainability

Grown close, composted after.

Beautiful flowers should not cost the earth. These are the commitments we make on every project — edit them to describe your own practice.

No floral foam

Chicken wire, pin frogs, water tubes and reusable vessels instead.

British-grown first

Our cutting garden and local growers before imported stems.

Reusable mechanics

Steel frames and structures built once and used for years.

Nothing to landfill

Green waste composted; flowers rehomed with guests or care homes.

Enquiries for 2027 & 2028 are open

Let’s compose something together.

Tell us about your date, your venue and the feeling you want in the room. We reply to every enquiry within two working days.

Begin an enquiry