Wedding, event & installation florals · London and Somerset
Flowers, composed
with intention.
Ranunculus
✻
Hellebore
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Garden rose
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Sweet pea
✻
Peony
✻
Dahlia
✻
Anemone
✻
Smoke bush
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Tulip
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Cosmos
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Plate II — Garden roses, cut at dusk
The atelier
We make flowers that hold a room — weddings, installations and commissions, each composed in a palette drawn from the space it will live in.
Founded by florist Inès Carrow, Virelle is a small studio in south-east London with a cutting garden in Somerset. We take on a limited number of projects each season so every one is designed, made and installed by the same hands.
Selected works · 2024–2026
Selected works
Weddings, ceremonies and brand events, each shown with its palette and the flowers we used.
Services
Four ways we work
From a single bouquet to a twelve-metre installation, every project is designed and made in our studio.
IV
Corporate & brand events
Launches, dinners, windows and campaigns in your brand’s palette.
The flower calendar
A year in flowers
We design with the season, not against it. Drag through the year to see what we love to work with, month by month.
Winter
Hellebore
Helleborus × hybridus
January – March
Spring
Tulip
Tulipa
February – April
Spring
Ranunculus
Ranunculus asiaticus
March – May
Summer
Peony
Paeonia lactiflora
May – June
Summer
Garden rose
Rosa
June – September
Autumn
Dahlia
Dahlia
August – October
Autumn
Chrysanthemum
Chrysanthemum
September – November
Winter
Dried grasses
Poaceae
All year
Philosophy
Seasonal, sculptural and never wasteful.
Good floristry starts in the garden and ends in the compost. In between, we try to make something people will remember for years.
01
Composed, not decorated
Every piece starts with form and colour, so a room feels designed rather than filled.
02
Grown close to home
Most of our flowers come from our Somerset plot and British growers within a day’s drive.
03
Nothing to landfill
No floral foam, reusable mechanics, and every stem composted or rehomed after the event.
“A room should feel different the moment the flowers arrive.”
Inès Carrow, founder
Kind words
“The room stopped everyone in their tracks. It felt like walking into a painting, and the flowers looked just as beautiful at midnight as they did at four o’clock.”
Mara & Theo
Wedding, Bermondsey · sample testimonial
“Inès listened to a very loose brief and turned it into something we would never have imagined. Calm, precise and generous with her ideas.”
Hannah & Kit
Wedding, Somerset · sample testimonial
“The installation became the centrepiece of our launch and the image everyone shared. Seamless from the first call to the overnight install.”
Gallery director
Exhibition launch, London · sample testimonial
Enquiries for 2027 & 2028 are open
Let’s compose something together.
Tell us about your date, your venue and the feeling you want in the room. We reply to every enquiry within two working days.